News + Musings
Storytelling is MORE Than a Buzzword
The phrase storytelling seems to appear everywhere these days, which can make it easy to dismiss as nothing more than a trend, fad or buzzword. And yet for all of its ubiquitous nature, very few companies understand how to strategically leverage storytelling. More than marketing campaign fodder, storytelling should be sincere, authentic, and truthful.
Founder Speaks on Branding with Canvas Rebel
Canvas Rebel recently interviewed Spark + Buzz Communications' Founder Courtney Malengo to talk about all things branding and her own...
Spark + Buzz Earns First Place in Aspect Marketing & Advertising Awards
Spark + Buzz Communications is thrilled to announce we've won first place in Aging Media Network's Aspect Marketing & Advertising Awards as a...
The Spark Summit Returns
Back by popular demand, The Spark Summit 2023: Glow + Grow returns on Thursday, May 4, 9:30 a.m. to 4 p.m. at the Kentlands Mansion in Gaithersburg,...
Go Solo Shares Our Founder’s Story
Spark + Buzz's Founder Courtney Malengo shared part of her story with Go Solo in a recent interview about how to begin your entrepreneurial...
Spark + Buzz Sparks Big Dreams at Senior Living Conference for Industry Influencers
It is not often that you are encouraged to keep your head in the clouds, but that is exactly what senior living influencers were encouraged to do at...
Courtney Malengo Offers Communication Tips During Layoffs in Strategic Magazine’s Summer Edition
Spark + Buzz Founder Courtney Malengo discusses the need for increased communication during company layoffs.
Spark + Buzz Hosts Inaugural Spark Summit: Connect + Cultivate
The verdict is in … The Spark Summit: Connect + Cultivate was a success! Hosted by Spark + Buzz Communications and The Spark Collective, this...
Spark + Buzz Shares Storytelling Strategies at LeadingAge Maryland + DC’s Annual Conference
Founder Courtney Malengo spoke at LeadingAge Maryland and DC's Momentum Conference at Turf Valley Resort on May 3 about storytelling strategies for...
When Crisis Calls …
Prepare for when a crisis knocks on your door with a strategic crisis communications plan and actionable training steps. Founder Courtney Malengo's...
The Quest for Truth: Ethics and Integrity in Communications
Spark + Buzz Communication's Founder Courtney Malengo wrote a guest column for Strategic Magazine's Autumn edition about the noble quest for truth...
“Know Your Story”: Courtney Malengo Featured in Thrive Global
Courtney Malengo discusses the five things female leaders need to thrive and succeed in her interview with Thrive Global and Authority Magazine....
Who Reigns Supreme: Marketing vs. Public Relations? Or, Should it be Strategic Communications?
Spark + Buzz Communications’ Founder Courtney Malengo ponders the age-old debate of marketing versus public relations.
Do I Need A Brand Strategy?
Discover the questions you need to start building your brand strategy today. We are often asked, “Do I need a brand strategy?” The answer is always...
Founder Comments on Senior Living in Assurance’s Blog
Spark + Buzz's Founder was featured in a recent blog post by Assurance, "Amid a Status Quo Reset, How Can Senior Living Communities Prepare for...
Spark + Buzz Celebrates Second Business Anniversary
In a time when small businesses are facing uncertainty, every milestone is worth celebrating—in a socially-distanced and COVID-compliant manner of...
Courtney Malengo Speaks at LeadingAge MD + DC’s Together 2020 Conference
Courtney Malengo, Spark + Buzz Communications' founder, spoke at LeadingAge Maryland and DC's Together 2020 Conference on Thursday, Oct. 8, 2020....
Need a Brand Makeover? Read our Founder’s Tips in Medium
Spark + Buzz Communications' Founder Courtney Malengo was recently interviewed by Medium Magazine about branding. She shared her tips for assessing...
Spark + Buzz’s Founder Featured in LegalZoom
Spark + Buzz Communications' Founder Courtney Malengo was featured in LegalZoom's recent article Five Tips to Protect Your Brand on Social Media....
How Personality Impacts Communication Styles
Have you ever felt like you hit a brick wall when communicating with a colleague? Or that your intentions are often misinterpreted? Take heart, it...
Communicating in Crisis
Communicating in times of crisis is as important, if not more important, than your regular day-to-day communication strategies. When a crisis is...
Cheers to a Year: Spark + Buzz Celebrates Milestone
Cheers to a year! Spark + Buzz Communications commemorated its one-year anniversary with clients, collaborators and friends on January 27, 2020 at...
Entrepreneur Features Spark + Buzz’s Founder
Spark + Buzz Communications' Founder Courtney Malengo was featured in Entrepreneur Media's "10 Successful Women Leaders Share What They Do to Create...
Spark + Buzz’s Founder Quoted in CEO Blog Nation
In a recent interview with Gresham Harkless Jr. of CEO Blog Nation, Spark + Buzz's Founder Courtney Malengo was quoted in 15 Entrepreneurs Explain...
Spark + Buzz’s Founder Featured in Authority Magazine’s How I Thrive Series
Spark and Buzz Communications' Founder Courtney Malengo was featured in Authority Magazine's How I Thrive series on January 12, 2020. The interview...
Spark + Buzz Announces New Client: Spectrum Printing
Spark + Buzz Communications signs on new client Spectrum Printing & Graphics
Cockroaches Are Not LaCroix’s PRoblem
LaCroix seemingly burst onto the sparkling water scene in 2015 with an almost instantaneous cult-like following. Due to strategic timing and social...
An Unlikely Brand Ambassador
With humble consistency, a wide grin and happy demeanor, Eddie diligently delivered all of my printed materials. He became my...
Spark + Buzz’s Founder Appears on Public Relations Review Podcast
Spark + Buzz Communication's Founder + Chief Communicator, Courtney Malengo, was a guest on the Public Relations Review Podcast on January 3, 2020....