Spark + Buzz Communications’ Founder Courtney Malengo was featured in Entrepreneur Media‘s “10 Successful Women Leaders Share What They Do to Create a Fantastic Work Culture.” She discusses cultivating the right culture by modeling and exhibiting the communication and behavior you desire from your team.

Malengo notes that the culture war is won in those seemingly mundane, daily interactions.

” I’ve seen first-hand how toxic cultures can permeate an organization and handicap its success. It’s true, it starts at the top,” Malengo shares. ” You must model and exhibit the behavior you want to see (and expect) from your team. Alignment between what you say and what you do is crucial for culture and consistency in communication.”

Spark + Buzz is a boutique strategic communications consultancy helping brands tell their story to inspire audiences and galvanize growth. From concept to completion, Spark + Buzz designs creative and strategic solutions to help differentiate clients in the marketplace. Learn more about Spark + Buzz’s services.