The Lack of Leadership in Layoffs: Communication Tips to Consider

A regular columnist for Strategic Magazine, our founder penned a column for the summer edition lamenting the lack of leadership in layoffs and how crucial communication is to any staffing change. Courtney discusses communications tips for leaders to consider when layoffs become necessary.

“Many companies have experienced layoffs, especially during the pandemic. While layoffs are never ideal, this wasn’t the crux of this problem. The problem was how the layoffs were handled and communicated. Unfortunately, too often the verbal and non-verbal language chosen communicated a focus on CEOs’ own personal wellbeing, rather than the wellbeing of the company’s employees losing their jobs.”

For tips on how leaders can enhance their communication deploy sound communications strategies during layoffs, read the full article here.

Spark + Buzz Communications is a woman-owned strategic communications consultancy helping brands tell their story to inspire audiences and galvanize growth, leveraging a variety of creative and integrated branding, marketing, and public relations solutions.