Senior Living

Are you ready to challenge the status-quo?

Let’s spark some buzz today.

Senior living is rife with promise and opportunity, but only for those willing to challenge the norm. Our Founder Courtney Malengo spent a decade working on the provider side of senior living, helping a single-site retirement community grow into a multi-site family of brands, including home care, home health and wellness clinics. Now through Spark + Buzz, we do the same for senior living clients across the country.

What we’ve found is that most senior living organizations look alike, talk alike and ultimately offer many of the same services. That alone is not enough to differentiate you in a crowded marketplace. Spark + Buzz believes that your key to success is knowing your story and how to tell it, both internally and externally, so you can create a cohesive brand experience for all. When strategic and creative storytelling becomes a part of your strategy, that gives you the greatest chance of connecting with your target audiences and creating repeat customers, raving fans and engaged employees. It becomes more than just some slick marketing campaign, it becomes part of the fabric of your organization.


We work with:

  • Owners and operators in senior living
  • Vendors/companies providing services to the industry
  • Continuing Care Retirement Communities
  • Life Plan Communities
  • Assisted Living Facilities
  • Independent Living Communities
  • Skilled Nursing Facilities
  • Therapy Services
  • Home Care + Home Health Services
  • Vendors Serving Senior Living

See what our clients are saying:

Courtney is every entrepreneur's dream mentor. Her experience, integrity, enthusiasm, and insight shines in everything she puts her mark on, and her approach to working with clients is the perfect blend of craft and creativity. She exceeds her client's expectations, always, and makes you feel like you're the only one on her (full) roster. — Michelle, Founder + CEO

Courtney and I have worked on a few [public relations] projects together. She is not only a pleasure to work with on a personal and professional level, she brings a sense of calm and control to all situations and really sees the big picture to have the best outcome. I highly recommend Spark + Buzz and would definitely use her to assist on future projects should the need arise. — Nathan, Healthcare CEO

Courtney is remarkable. I made the best decision hiring Spark + Buzz Communications to design my brand and logo. The professionalism, attention to detail and great attitude made working with Courtney a worthwhile experience. I highly recommend Spark + Buzz for your communications and marketing needs. — Ivy, Executive Coach

Worthy brought on Spark + Buzz to assist some of our healthcare clients during a strenuous time. Courtney was absolutely incredible to work with in terms of her responsiveness and diligence in putting together an incredible product for these clients. We would highly recommend utilizing Courtney and Spark + Buzz for any of your public relations, branding, or marketing efforts. — Ryan, CEO, Worthy Insurance

When Courtney let us know that she was starting her own boutique marketing and branding company we jumped at the opportunity to be one of her first clients. She was incredibly helpful in reviewing, revising, and refining our message both internally and externally. Spark + Buzz crafted how we project our mission to our staff and how we position ourselves to our existing and potential clients to be more relevant and top of mind. Courtney is a real marketing professional who has a firm grasp of her client's strengths and finds inventive ways to accentuate them to a wider audience. – Andrew, Owner, Spectrum Printing

Courtney and I met as healthcare colleagues and flourished a mutual appreciation for strategic communication that facilitates both responsibility and yields. Courtney's eye influenced the symbolism of my brand that continues to reflect the bigger, evolving picture of what we know as humanity. Spark + Buzz’s talent delivers. — Toni, Stellar Consulting

Working with Courtney and Spark + Buzz Communications has not only helped my organization realize the need for clarity of message and brand, but actually work towards that with a focus that has brought us to a place of pride and excitement for the future. I run a networking group that has been evolving over time and with the different iterations of message we've been carrying, meeting Courtney and talking with her has really connected our scattered dots into a cohesive identity that has steered our reach and community involvement level to that we could have only dreamed of a year ago. — Rebecca, Founder, Uniquely UpCounty