by Spark + Buzz | Jun 4, 2021 | branding, communications, public relations
Spark + Buzz Founder featured in Strategic Magazine, discusses the nuances of marketing, public relations and strategic communications. Who reigns supreme, marketing or public relations? This age-old turf war is a topic our Founder Courtney Malengo tackled in her...
by Spark + Buzz | May 7, 2021 | branding, communications
Discover the questions you need to start building your brand strategy today. We are often asked, “Do I need a brand strategy?” The answer is always yes, because having a brand strategy is key to positioning your company in the marketplace. No matter how long you have...
by Spark + Buzz | Feb 4, 2021 | branding, communications, public relations
Spark + Buzz’s Founder was featured in a recent blog post by Assurance, “Amid a Status Quo Reset, How Can Senior Living Communities Prepare for Success?” The article focused on three steps senior living communities can take to prepare for life...
by Spark + Buzz | Jan 29, 2021 | branding, clients, communications, media
In a time when small businesses are facing uncertainty, every milestone is worth celebrating—in a socially-distanced and COVID-compliant manner of course. Spark + Buzz Communications heralded its second business anniversary in January 2021 with a symbolic cake shaped...
by Spark + Buzz | Oct 9, 2020 | branding, communications, crisis comms, media, public relations
Courtney Malengo, Spark + Buzz Communications’ founder, spoke at LeadingAge Maryland and DC’s Together 2020 Conference on Thursday, Oct. 8, 2020. Her session, Reputation Matters: Earning + Keeping Public Trust explored why reputation management is so...
by Spark + Buzz | Sep 1, 2020 | branding, communications, public relations
Spark + Buzz Communications’ Founder Courtney Malengo was recently interviewed by Medium Magazine about branding. She shared her tips for assessing when a brand makeover makes sense versus when a brand overhaul is necessary. Courtney noted five strategies that...
