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Spark + Buzz Shares Storytelling Strategies at LeadingAge Maryland + DC’s Annual Conference

Spark + Buzz Shares Storytelling Strategies at LeadingAge Maryland + DC’s Annual Conference

by Spark + Buzz | May 5, 2022 | branding, communications, crisis comms, public relations, social media

Founder Courtney Malengo spoke at LeadingAge Maryland and DC’s Momentum Conference at Turf Valley Resort on May 3 about storytelling strategies for marketing and human resources. During her breakout session, she specifically discussed the importance of...
When Crisis Calls …

When Crisis Calls …

by Spark + Buzz | Jan 4, 2022 | branding, communications, crisis comms, public relations

Prepare for when a crisis knocks on your door with a strategic crisis communications plan and actionable training steps. Founder Courtney Malengo’s guest column, When Crisis Calls, was recently featured in the Winter edition of Strategic. “It is not a...
The Quest for Truth: Ethics and Integrity in Communications

The Quest for Truth: Ethics and Integrity in Communications

by Spark + Buzz | Sep 15, 2021 | branding, communications, crisis comms, media, public relations

Spark + Buzz Communication’s Founder Courtney Malengo wrote a guest column for Strategic Magazine’s Autumn edition about the noble quest for truth in all forms of communication and in all sectors. Recognizing September is Ethics Month, the article is a...
“Know Your Story”: Courtney Malengo Featured in Thrive Global

“Know Your Story”: Courtney Malengo Featured in Thrive Global

by Spark + Buzz | Aug 26, 2021 | communications, media, public relations

Courtney Malengo discusses the five things female leaders need to thrive and succeed in her interview with Thrive Global and Authority Magazine. When asked to reflect on the five most important things female founders need to thrive and succeed today, our Founder...
Who Reigns Supreme: Marketing vs. Public Relations? Or, Should it be Strategic Communications?

Who Reigns Supreme: Marketing vs. Public Relations? Or, Should it be Strategic Communications?

by Spark + Buzz | Jun 4, 2021 | branding, communications, public relations

Spark + Buzz Founder featured in Strategic Magazine, discusses the nuances of marketing, public relations and strategic communications. Who reigns supreme, marketing or public relations? This age-old turf war is a topic our Founder Courtney Malengo tackled in her...
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