by Spark + Buzz | Jun 4, 2021 | branding, communications, public relations
Spark + Buzz Founder featured in Strategic Magazine, discusses the nuances of marketing, public relations and strategic communications. Who reigns supreme, marketing or public relations? This age-old turf war is a topic our Founder Courtney Malengo tackled in her...
by Spark + Buzz | Feb 4, 2021 | branding, communications, public relations
Spark + Buzz’s Founder was featured in a recent blog post by Assurance, “Amid a Status Quo Reset, How Can Senior Living Communities Prepare for Success?” The article focused on three steps senior living communities can take to prepare for life...
by Spark + Buzz | Oct 9, 2020 | branding, communications, crisis comms, media, public relations
Courtney Malengo, Spark + Buzz Communications’ founder, spoke at LeadingAge Maryland and DC’s Together 2020 Conference on Thursday, Oct. 8, 2020. Her session, Reputation Matters: Earning + Keeping Public Trust explored why reputation management is so...
by Spark + Buzz | Sep 1, 2020 | branding, communications, public relations
Spark + Buzz Communications’ Founder Courtney Malengo was recently interviewed by Medium Magazine about branding. She shared her tips for assessing when a brand makeover makes sense versus when a brand overhaul is necessary. Courtney noted five strategies that...
by Spark + Buzz | Jun 24, 2020 | crisis comms, media, public relations, social media
Spark + Buzz Communications’ Founder Courtney Malengo was featured in LegalZoom’s recent article Five Tips to Protect Your Brand on Social Media. There are countless ways for social media to bolster your brand, but it can also quickly erode your brand as...
by Spark + Buzz | Mar 17, 2020 | communications, crisis comms, public relations
Communicating in times of crisis is as important, if not more important, than your regular day-to-day communication strategies. When a crisis is upon your business, how you respond will either bolster your credibility or undermine all you have worked so hard to...
