A recent Taboola Marketing Hub article broke down the basics of marketing automation, what it is, how you can use it, best practices, and the impact AI (artificial intelligence) is having on the landscape. The article highlighted some of Spark + Buzz Communications Founder Courtney Malengo’s thoughts about one-size-fits-all marketing automation solutions and how AI is affecting marketers in 2025.
“Over the past year, marketers played with how AI can complement existing efforts — everything from writing and research to graphic design and strategizing. Now, there is a shift to see how AI can manage projects for marketers, acting like an outsourced marketing specialist. Marketers are looking beyond what they can prompt AI to create and are now exploring what AI can execute on their behalf.”
To read additional excerpts about marketing automation and review the full article, visit here.
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