by Spark + Buzz | Mar 17, 2020 | communications, crisis comms, public relations
Communicating in times of crisis is as important, if not more important, than your regular day-to-day communication strategies. When a crisis is upon your business, how you respond will either bolster your credibility or undermine all you have worked so hard to...
by Spark + Buzz | Mar 13, 2019 | branding, crisis comms, public relations
LaCroix seemingly burst onto the sparkling water scene in 2015 with an almost instantaneous cult-like following. Due to strategic timing and social media marketing, LaCroix was suddenly everywhere. The rest of us were just catching on to this sparkling beverage...
