The Gaithersburg Germantown Upcounty Chamber unveiled its new name and brand identity on Friday, April 17, during its inaugural Casino Night. The evening kicked off with a press conference featuring Gaithersburg Mayor Jud Ashman, Councilmember Marilyn Balcombe, Chamber President Steve Barber, Chamber CEO Paula (Kovacs) Ross, CFRE, followed by a formal unveiling of the new logo.
Spark + Buzz has been working behind the scenes with the Chamber Board, staff, and fellow members to bring this new brand vision to life and were so pleased by the community’s positive response to the new identity. As part of the celebratory evening, Spark + Buzz also provided two raffle prizes–two bubbly baskets filled with all-things bubbly, including local sparkling wine from 61 Vineyard, a cocktail recipe book, Torres Sparkling Wine potato chips, a champagne dish towel, insulated wine tumblers, and cocktail napkins.
From the start, we set out to honor the organization’s 75-year heritage, while positioning it for the future, and we believe we accomplished that. This project was near and dear to our hearts, as Spark + Buzz is a member of the Gaithersburg Germantown Upcounty Chamber and our Founder Courtney Malengo is a board member for the Chamber’s Foundation.
Spark + Buzz Communications is an award-winning, woman-owned strategic communications consultancy that helps businesses and brands tell their story to inspire audiences and galvanize growth. Learn more about our integrated branding, marketing and public relations services here.
