The Spark Collective
Brand Identity
![The Spark Collective The Spark Collective](https://sparkandbuzz.com/wp-content/uploads/2023/01/TheSparkCollective_SECONDARY_LOGO_CMYK.png)
The Challenge
As an extension of Spark + Buzz Communications, The Spark Collective needed its own separate, but related, brand identity for its growing social community supporting faith-led female founders and business owners on their entrepreneurial journey.
The Solution
Spark + Buzz created a logo derived from design accents used within Spark + Buzz Communications’ brand identity and color, while intentionally playing on the “spark” imagery, evoking notions of a sparkler or firework. The visual brand identity package included the name, along with a primary and secondary logo for use in varying applications.
![The Spark Collective The Spark Collective](https://sparkandbuzz.com/wp-content/uploads/2023/01/TheSparkCollective_MAIN_LOGO_CMYK.png)