The Spark Collective

The Challenge

As an extension of Spark + Buzz Communications, The Spark Collective needed its own separate, but related, brand identity for its growing social community supporting faith-led female founders and business owners on their entrepreneurial journey.

The Solution

Spark + Buzz created a logo derived from design accents used within Spark + Buzz Communications’ brand identity and color, while intentionally playing on the “spark” imagery, evoking notions of a sparkler or firework. The visual brand identity package included the name, along with a primary and secondary logo for use in varying applications.