Women Business Owners 

Brand Identity

UniquelyUpCounty Logo

The Challenge

Emerging from a pandemic, and predominantly virtual first environment, Women Business Owners of Montgomery County (WBO) was ready for a refreshed brand identity that would resonate with their existing members, while also positioning the organization to attract new members.  

The Solution

After conducting a brand assessment and understanding WBO’s goals and objectives, Spark + Buzz Communications created a series of black and white logo options for WBO to consider (you can view some of the alternate logo designs below The Spark Board). In creating a refreshed identity that modernized its previous logo, it was important that “WBO” as a shorthand was included, as well as their full name. Spark + Buzz devised a primary and secondary logo, whereby depending on application and usage, both can be interchangeable, and over time, WBO can lean on its secondary logo (emblem or logomark) as its primary forward-facing image as larger brand awareness is gained. While many colors were up for consideration, the only color off the table was pink–a stereotypical color many women’s groups tend to be associated with. The new look and feel is represented below in The Spark Board by using a richer, sophisticated color palette, accented by luxe textures such as pebbled green leather, brushed gold, and wood grain. 

Women Business Owners (WBO) Spark Board, highlighting the look and feel of the new brand identity, courtesy of Spark and Buzz Communications.

Spark Board

UpCounty Facebook Post

alternate logo designs

Brand identity logo designed for Women Business Owners of Montgomery County, courtesy of Spark and Buzz Communications.
Brand identity logo design created for Women Business Owners by Spark and Buzz Communications.
WBO branded Social Media template created by Spark and Buzz Communications.

Social Template 1

Secondary Post template created by Spark and Buzz Communications

Social Template 2