Stellar Consulting wanted to revamp its messaging and image and translate that into various marketing collaterals. Armed with an existing logo that incorporated overlapping circles, Stellar was ready for a refresh. sought a formal logo and brand identity for its growing healthcare consultancy, along with executive headshots and marketing collateral.
Spark + Buzz examined how it could tell Stellar’s story, starting with a refresh of the existing logo and creating a tagline of “transforming teams.” Stellar’s existing circular concept was modernized to provide a clean and powerful logo that oozed professionalism and confidence. We photographed the CEO donning Stellar’s blues to create versatile images for various marketing mediums. Spark + Buzz also created a one-sheeter overview of Stellar, outlining their unique value proposition, which included copywriting and design. As part of the brand activation strategy Spark + Buzz designed for Stellar, custom logo cupcakes were given to clients and referral partners. Transforming teams isn’t for the faint of heart, so these branded treats served as a small, sweet gesture for a job well done.