Stellar Consulting

Brand Identity + Activation

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The Challenge

Stellar Consulting wanted to revamp its messaging and image and translate that into various marketing collaterals. Armed with an existing logo that incorporated overlapping circles, Stellar was ready for a refresh. sought a formal logo and brand identity for its growing healthcare consultancy, along with executive headshots and marketing collateral.

The Solution

Spark + Buzz examined how it could tell Stellar’s story, starting with a refresh of the existing logo and creating a tagline of “transforming teams.” Stellar’s existing circular concept was modernized to provide a clean and powerful logo that oozed professionalism and confidence. We photographed the CEO donning Stellar’s blues to create versatile images for various marketing mediums. Spark + Buzz also created a one-sheeter overview of Stellar, outlining their unique value proposition, which included copywriting and design. As part of the brand activation strategy Spark + Buzz designed for Stellar, custom logo cupcakes were given to clients and referral partners. Transforming teams isn’t for the faint of heart, so these branded treats served as a small, sweet gesture for a job well done.

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Logo Comparison

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CEO Photography

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One-sheeter Overview

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Business Card Front

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Business Card Back

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Custom Cupcakes

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