The Dorfman Team wanted to strategically announce its expansion into beachfront/waterfront properties with a summer-themed referral marketing campaign.
Spark + Buzz got the chance to flex our creative muscles to spark some buzz amongst The Dorfman Team’s referral partners. To help tell this story, the first component was to create the messaging and rack card content. She Sells Seahomes by the Seashore was launched complete with a canvas swag bag filled with Sun Bum sunscreen, lotion and lip balm, salt water taffy and Dorfman Team branded beach balls. Each tote bag was affixed with a hand-written note and delivered directly to doorsteps in Maryland, Virginia and Washington, D.C. The rack cards were designed to peek out of the tote bag’s front pouch, while printed extras were used for subsequent mailers.